Thomas Meyer, a Swiss in his twenties,
imagined a future where people
could dress in a fun, inspiring, affordable way.His first project was a denim jacket made out of pieces of used denim trousers.
license is obtained
and the second version of the Patch jacket was created, this time with images of Mickey Mouse
or Donald Duck.
On September that same year we presented
our first collection, rich in prints and colours,precursor of the fun vitality that has always been with us in everything we do.
We opened our first own
store in Ibiza, and launched the logo, which
was designed by Peret,
that has been with us ever since.
We grew and expanded our staff to a number of 40 people. Our first sales became higher,
but we also mademany wrong decisions that put
our future in danger
We were in a serious financial struggle.
We had to suspend payments and that situation,
which was particularly difficult, gave us the
opportunity to rethink Desigual and canalise our future projection.
We crossed the desert looking for a recovery.
Before the quandary between disappearing or putting ourselves back together,
we chose the second one and launched the ‘Styled for relax’ collection. “Styled for relax”.
"Feel you sexy" became a huge sale success.
The first prints designed by Thomas Meyer were launched with this collection. We started our commercial and financial restructuration.
Thomas Meyer meets
Manel Adell for the first time: they cross the Atlantic in a sailing boat,
with eleven other people.
There starts a friendship that will lead ,
to Manel’s incorporation to Desigual
ten years later.
new own stores in Salou, Lloret
de Mar and
three locations in close contact
with tourists. They are the foundation for the recovery of a network
of own stores.
soundness in the Spanish market and starts to export to France and Portugal, which causes many problems but also allows us to learn many valuable things. The idea of a network of own stores is a solid idea.
We launch our
first website: Desigual 1.0 We open a new own store in
El Triangle, the commercial gallery
located right in the centre of Barcelona.
Desigual participates in the
Gaudí fashion show and our design department
grows to meet the company’s
size and our future objectives.
Throughout these two years we became aware of the consolidation of our relationship with our customers.
Our objective was based on constant improvement, the increase of quality of our products and the optimization of our procedures.
From1999 to 2001 we boosted the two-colour trictor and simple stripes.
joins Desigual. First
as an advisor, then as a partner and
General Director. We open the doors of our first outlet outside Barcelona, in Valladolid Check shirts2002 Two-coloured stripes, speckle..2002
Spring/Summer season we presented our first complete collection for kids: this was our challenge - to start working in such a specific field as kids clothing.
Together with Martí Guixé we developed the paint-party strategy:
we decorated our stores out of the creativity of our friends, collaborators and customers. Desigual kept on gaining followers all over the world.
False plain, toned embroideries, 2003
On October this year we opened our
Singapore store, the first one outside
the Spanish borders. Our pace of growth is
unbelievable and we achieve to
improve all our business figures.
We announced the opening of
24 new stores
and we start a new marketing action:
Naked, come in naked
and leave fully dressed. Naked was a success not even foreseen
by the most optimistic ones. Red and black, seams..aw 2005
We started the
Desigual Es-cool: train to grow. We launched the
first ‘Berta’ dress while we have much higher
than expected growth - 80%.
We presented our first ‘jewel’ coat,
a garment that made coats popular again
among women all over the world and
that became a symbl of what we do.
We decide to expand our
we’re preparing lines for Bodywear y Shoes at the purest Desigual style.
We opened a store in
New York, a corner at Macy’s and
our garments are available at
500 Wholesale stores in the US. We brought back
the design of the
original denim jacket that made Desigual stand out during
its first years and international
sales we higher than
sales from the
Spanish territory for the first time.
The collaboration between Desigual and
goes up to a higher
level of maturity in
its second collection.
We present our
collection, available at all stores from the
spring of 2012.
This year is full of surprises
and changes. We launch the Living & Baby collections, the latter under the slogan "Born to be Happy" We also have brand new stores
in Japan and China,
thus properly getting our brand into the Asian giant.
And… at last!
Waiting was worth it: We move to
the beach and open our
"New building", which overlooks
the sea from the most beautiful
spot in Barcelona, the beach of la
We crack the year open with a
in France, Germany, Italy and Spain, where we present our claim
"La Vida es Chula".
This year our
focused on Asia
and Latin America.